There are three ways to sell.
Let’s discuss how our package design enhances your sales strategy.
TRANSACTIONAL
Walking down an aisle, watching TV, scrolling through a web page to select the product. For example: Amazon, Target, Walmart.
OPEN SELL
A representative explains the product to a customer. For example: Sephora or Ulta
SERVICES
A hair dresser, facialist, manicurist selling direct to consumer.
Transactional sales are mass oriented. Mass oriented means not only does the package have to visually be distinctive, but it has to have the following characteristics:
- Mass market brands are copy driven. Using a flat faced, square or rectangular bottle allows more legible copy.
- It must be produced in quantity at lower cost.
Open Sell or Service have different needs and can support more adventurous design:
- Eye catching product display with distinctive bottle or carton shapes, which reinforces a luxurious message.
- The unique shape propels repeat sales.
These are simple examples of how the sales channel affects package design. For a more in-depth discussion, schedule a free 30 minute consultation with Michele.