ABOUT MICHELE

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I’m a classically trained packaging designer who’s worked with some of the most well-known luxury personal care, wellness, and CPG companies in the world including Estee Lauder, Bliss Spa, and Illy Cafe. I can transform a list of requirements into artful, distinct packaging that conveys the essence of your brand and attracts discerning consumers.

Marcia Kilgore, founder of Bliss, Soap & Glory and Beauty Pie once told me, “You are one of the most talented designers I’ve ever come across. I’ve seen you take a silent package and make it sing.”

I’m a skilled marketing detective who can resolve any mysteries about your consumer behavior data. I’ll ask the right questions, look at what’s trending in the market, and ensure that your consumers immediately see the benefits of your product. And I’ll explain what I’m doing and how I arrived there every step of the way.

I founded Sawyer Design Vision in 2005 as a creative agency for CPG and wellness lifestyle brands that specializes in a consumer-focused approach encompassing the full product life cycle. We flawlessly execute and produce on-time, on-budget designs using best practices for marketing, manufacturing, eco printing, and sustainable materials. With our expert guidance, your brand will become a digital darling.

If you represent a luxury beauty, wellness, or other CPG brand who understands the need for packaging that differentiates your product and values innovative design - let’s talk about how I can help your brand become more visible in the world. Schedule a call.

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