Sawyer Design Vision | ABOUT

Led by founder/creative director Michele Sawyer, Sawyer Design Vision converts brand messaging into inspired design solutions that drive sales.

graphic design,promotions,packaging,branding,design,web,web design,logos,logo,sawyer design vision,michele sawyer

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ABOUT

Sawyer Design Vision

New York City

Michele Sawyer
Creative Strategist, Sawyer Design Vision
New York City

Great brands are born of great passion. Great strategic design captures the essence of that passion. Assembling a team of world-class creatives driven by finding the most eloquent solutions is why SDV brands constantly break records, stand the test of time, and are continually found on beauty counters around the globe.

Founder and Creative Strategist Michele Sawyer, in collaboration with Strategic Storyteller Erin Harrell, bring together decades of experience working with some of the world’s most iconic beauty brands and indie startups.

“Holding the space, (through whatever means necessary), until a founder has their very first heartfelt connection with their brand, is what we call ‘The Brand Moment.’ When those thousands of big and small pieces that we’ve milled over for what seems forever finally dovetail, the brand pops. And it’s here, in this moment, we witness the founder experiences quite a shift. A form of transcendence we think. It’s like the sum total of the entire project bubbles up to the surface. The long hours, their hard work, the overwhelm and obligatory flashes of self-doubt become (in a heartbeat) nothing but absolute certainty. Their heart opens, there’s a tear, and they become so poised for a few short seconds. But a few seconds is all it takes to feel the joy of knowing… a truly authentic brand… just came to life!

…Now, let’s get to work!”
Michele

SDV has a reputation for developing customized paths for brands to succeed in the category they’re on a mission to disrupt for the good, and have a service driven vission to leave a lasting legacy. We’re your essential brand partner in the luxury personal care, beauty, wellness, and beverage space.

Let’s grab a coffee and start working on that moment of yours, yes?

Testimonials

"I had the pleasure of collaborating with Michele to create my new company’s brand image from the ground up. She listened to me as I articulated my brand’s core tenets and worked with me to bring these beliefs to life in such a way that the design reflected the soul of the brand. This translation of idea into design is where Michele truly shines."
Dorsey McGlone Russell ı Co-Founder & CEO - SmartSkin Innovations
“Michele Sawyer is one of the most talented designers I’ve ever come across. I’ve seen her take a silent package and make it ‘sing’.”
Marcia Kilgore ı Founder of bliss
“If you are searching for a designer who truly understands the luxury market, look no further. Michele can translate your vision and bring your brand to life. She has a great design aesthetic and a unique sensibility toward the discerning consumer. I would work with her in a minute and highly recommend her.”
Gregory J. Furman ı Founder & Chairman - The Luxury Marketing Council
"We’ve had the pleasure to work with Sawyer Design Vision on multiple gift set projects. Michele has a keen sense of style and understands packaging design from the luxury brand – and luxury consumer - perspectives. Her attention to detail and solutions-oriented approach make for a seamless process."
Lynne Landau ı Senior Manager, Customer Relationship Marketing - Illy Caffè North America, Inc
"Sawyer Design Vision offers a rare combination of talents which combine an exceptional dimension of creativity and an innate ability to provocatively interpret and articulate the mission of each of the projects they are assigned."
Annette Green ı President Emeritus - The Fragrance Foundation

Want more information? Interested in our services?
Please feel free to contact us. We’re here to help you.

Published Articles & Speaking Engagements

French American Chamber of Commerce

Why Branding is Critical for Success in the US Beauty Market
4/18 Member Spotlight Article

How to Win the US Beauty Race
2/18 Member Spotlight Article

Brand Packaging Magazine-July 2016

http://www.brandpackaging.com/articles/85475-shape-your-brand-into-greatness-with-visual-magic?v=preview

Beauty Packaging Magazine- May 2016

http://www.beautypackaging.com/issues/2016-04-01/view_columns/100-years-of-natural-and-organic-personal-care/

Speaking History:

4/2018-webinar

What influences the US Beauty Consumer to Purchase

10/2017-webinar

Beauty Branding for the North American Market- What Influences Purchase

5/2017-presentation

Eco Packaging: Eco Chic
Ecovia Intelligence-Sustainable Cosmetics Summit, New York City

2016

Smart Branding for Expanding into New Retail Channels: Branding and Packaging Strategies for Multi Channel Distribution

– Westpack: Package Design For Health & Beauty Conference Anaheim- 2/2016
– Indie Beauty Expo Los Angeles CA 5/2016
– Eastpack: Package Design For Health and Beauty. New York NY 6/2016

The Future of Authenticity as Brands Customize

–Packaging that Sells Chicago, IL. 10/2016