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Sawyer Design Vision | ABOUT
Led by founder/creative director Michele Sawyer, Sawyer Design Vision converts brand messaging into inspired design solutions that drive sales.
graphic design,promotions,packaging,branding,design,web,web design,logos,logo,sawyer design vision,michele sawyer
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Sawyer Design Vision

New York City

Michele Sawyer Creative Director, Sawyer Design Vision New York City

Michele Sawyer
Creative Strategist, Sawyer Design Vision
New York City

Great brands are born of great passion. Great strategic design captures the essence of that passion. Assembling a team of world-class creatives driven by finding the most eloquent solutions is why SDV brands constantly break records, stand the test of time, and are continually found on beauty counters around the globe.


Founder and Creative Strategist Michele Sawyer, in collaboration with Strategic Storyteller Erin Harrell, bring together decades of experience working with some of the world’s most iconic beauty brands and indie startups.


“Holding the space, (through whatever means necessary), until a founder has their very first heartfelt connection with their brand, is what we call ‘The Brand Moment.’ When those thousands of big and small pieces that we’ve milled over for what seems forever finally dovetail, the brand pops. And it’s here, in this moment, we witness the founder experiences quite a shift. A form of transcendence we think. It’s like the sum total of the entire project bubbles up to the surface.  The long hours,  their hard work, the overwhelm and obligatory flashes of self-doubt become (in a heartbeat) nothing but absolute certainty. Their heart opens, there’s a tear, and they become so poised for a few short seconds. But a few seconds is all it takes to feel the joy of knowing… a truly authentic brand… just came to life!

…Now, let’s get to work!”


SDV has a reputation for developing customized paths for brands to succeed in the category they’re on a mission to disrupt for the good, and have a service driven vission to leave a lasting legacy.  We’re your essential brand partner in the luxury personal care, beauty, wellness, and beverage space.


Let’s grab a coffee and start working on that moment of yours, yes?



Want more information? Interested in our services?
Please feel free to contact us. We’re here to help you.

Published Articles & Speaking Engagements

French American Chamber of Commerce

Why Branding is Critical for Success in the US Beauty Market
4/18 Member Spotlight Article

How to Win the US Beauty Race
2/18 Member Spotlight Article

Brand Packaging Magazine-July 2016

Beauty Packaging Magazine- May 2016 

Speaking History:


What influences the US Beauty Consumer to Purchase


Beauty Branding for the North American Market- What Influences Purchase


Eco Packaging: Eco Chic
Ecovia Intelligence-Sustainable Cosmetics Summit, New York City


Smart Branding for Expanding into New Retail Channels: Branding and Packaging Strategies for Multi Channel Distribution

– Westpack: Package Design For Health & Beauty Conference Anaheim- 2/2016
– Indie Beauty Expo Los Angeles CA 5/2016
– Eastpack: Package Design For Health and Beauty. New York NY 6/2016

The Future of Authenticity as Brands Customize

Packaging that Sells Chicago, IL. 10/2016

Sponsored by Brand Packaging Magazine


Spotlight on the Organic Marketplace: History, Demographics, and Trends

-HBA Global Conference New York NY, 6/2015

Using Organic Certifications and Technologies to Effectively Communicate Your Brand

– HBA Global Conference New York NY, 6/2015

Learning from Successful Organic Product Launches-panel discussion

– HBA Global Conference New York NY, 6/2015


Consumer Centric Branding

-HBA Global Conference New York NY, 6/2015

Work Samples