Sawyer Design Vision | CREDENTIALS

Led by founder/creative director Michele Sawyer, Sawyer Design Vision converts brand messaging into inspired design solutions that drive sales.

graphic design,promotions,packaging,branding,design,web,web design,logos,logo,sawyer design vision,michele sawyer

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CREDENTIALS

Sawyer Design Vision

New York City

Sawyer Design Vision, New York City

Great brands are born of great passion. Great strategic design captures the essence of that passion. The team at Sawyer Design Vision (SDV), led by founder and creative director Michele Sawyer in collaboration with Erin Harrell a strategist & storyteller, convert a brand’s essence into inspired brand experiences that drive sales.

Sawyer Design Vision approaches both emerging and established brands with the same guiding construct: translating ideas from inception to full realization through a skilled and highly imaginative use of traditional and digital media. Combining intuition and insight, we build marketing plans that are unique, engrained in the DNA of the brand while leveraging the most current and innovative trends, to create an authentic experience. Their thoughtful, client-oriented approach and compelling, consumer-focused strategy contribute to an innate understanding of product identity and an ability to invigorate brand loyalty. Experience and expertise combine to deliver acclaimed Strategic Marketing, Brand Strategy, Sophisticated Design, 360 Activation plans.

Brilliant ideas require masterfully-crafted execution. Exposure to the latest technological advances and market trends through SDV’s business affiliations with American Marketing Association, Cosmetic Executive Women (CEW), Fashion Group International, French American Chamber of Commerce,, Italian Trade Commission , Global Cosmetic Industry (CGI) and WGSN, amplifies the firm’s progressive edge.

The essential brand partner, Sawyer Design Vision has spearheaded progressive, successful campaigns for nearly 20 years. Delivering excellence in personal care, beauty, luxury, and beverage SDV continues to earn a stellar reputation for quality, creativity, innovation, speed and value.

Testimonials

“If you are searching for a designer who truly understands the luxury market, look no further. Michele can translate your vision and bring your brand to life. She has a great design aesthetic and a unique sensibility toward the discerning consumer. I would work with her in a minute and highly recommend her.”
Gregory J. Furman ı Founder & Chairman - The Luxury Marketing Council
"We’ve had the pleasure to work with Sawyer Design Vision on multiple gift set projects. Michele has a keen sense of style and understands packaging design from the luxury brand – and luxury consumer - perspectives. Her attention to detail and solutions-oriented approach make for a seamless process."
Lynne Landau ı Senior Manager, Customer Relationship Marketing - Illy Caffè North America, Inc
"Sawyer Design Vision offers a rare combination of talents which combine an exceptional dimension of creativity and an innate ability to provocatively interpret and articulate the mission of each of the projects they are assigned."
Annette Green ı President Emeritus - The Fragrance Foundation
“Michele Sawyer is one of the most talented designers I’ve ever come across. I’ve seen her take a silent package and make it ‘sing’.”
Marcia Kilgore ı Founder of bliss
"I had the pleasure of collaborating with Michele to create my new company’s brand image from the ground up. She listened to me as I articulated my brand’s core tenets and worked with me to bring these beliefs to life in such a way that the design reflected the soul of the brand. This translation of idea into design is where Michele truly shines."
Dorsey McGlone Russell ı Co-Founder & CEO - SmartSkin Innovations

Want more information? Interested in our services?
Please feel free to contact us. We’re here to help you.

Published Articles & Speaking Engagements

French American Chamber of Commerce

Why Branding is Critical for Success in the US Beauty Market
4/18 Member Spotlight Article

How to Win the US Beauty Race
2/18 Member Spotlight Article

Brand Packaging Magazine-July 2016

http://www.brandpackaging.com/articles/85475-shape-your-brand-into-greatness-with-visual-magic?v=preview

Beauty Packaging Magazine- May 2016

http://www.beautypackaging.com/issues/2016-04-01/view_columns/100-years-of-natural-and-organic-personal-care/

Speaking History:

4/2018-webinar

What influences the US Beauty Consumer to Purchase

10/2017-webinar

Beauty Branding for the North American Market- What Influences Purchase

5/2017-presentation

Eco Packaging: Eco Chic
Ecovia Intelligence-Sustainable Cosmetics Summit, New York City

2016

Smart Branding for Expanding into New Retail Channels: Branding and Packaging Strategies for Multi Channel Distribution

– Westpack: Package Design For Health & Beauty Conference Anaheim- 2/2016
– Indie Beauty Expo Los Angeles CA 5/2016
– Eastpack: Package Design For Health and Beauty. New York NY 6/2016

The Future of Authenticity as Brands Customize

–Packaging that Sells Chicago, IL. 10/2016