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Sawyer Design Vision | CREDENTIALS
Led by founder/creative director Michele Sawyer, Sawyer Design Vision converts brand messaging into inspired design solutions that drive sales.
graphic design,promotions,packaging,branding,design,web,web design,logos,logo,sawyer design vision,michele sawyer
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CREDENTIALS

Sawyer Design Vision

New York City

Michele Sawyer Creative Director, Sawyer Design Vision New York City

Sawyer Design Vision, New York City

Great brands are born of great passion. Great strategic design captures the essence of that passion. The team at Sawyer Design Vision (SDV), led by founder and creative director Michele Sawyer in collaboration with Erin Harrell a strategist & storyteller, convert a brand’s essence into inspired brand experiences that drive sales.

Sawyer Design Vision approaches both emerging and established brands with the same guiding construct: translating ideas from inception to full realization through a skilled and highly imaginative use of traditional and digital media. Combining intuition and insight, we build marketing plans that are unique, engrained in the DNA of the brand while leveraging the most current and innovative trends, to create an authentic experience. Their thoughtful, client-oriented approach and compelling, consumer-focused strategy contribute to an innate understanding of product identity and an ability to invigorate brand loyalty. Experience and expertise combine to deliver acclaimed Strategic Marketing, Brand Strategy, Sophisticated Design, 360 Activation plans.

Brilliant ideas require masterfully-crafted execution. Exposure to the latest technological advances and market trends through SDV’s business affiliations with American Marketing Association, Cosmetic Executive Women (CEW), Fashion Group International, French American Chamber of Commerce,, Italian Trade Commission , Global Cosmetic Industry (CGI) and WGSN, amplifies the firm’s progressive edge.

The essential brand partner, Sawyer Design Vision has spearheaded progressive, successful campaigns for nearly 20 years. Delivering excellence in personal care, beauty, luxury, and beverage SDV continues to earn a stellar reputation for quality, creativity, innovation, speed and value.

Testimonials

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Published Articles & Speaking Engagements

French American Chamber of Commerce

Why Branding is Critical for Success in the US Beauty Market
4/18 Member Spotlight Article

How to Win the US Beauty Race
2/18 Member Spotlight Article

Brand Packaging Magazine-July 2016

http://www.brandpackaging.com/articles/85475-shape-your-brand-into-greatness-with-visual-magic?v=preview

Beauty Packaging Magazine- May 2016

http://www.beautypackaging.com/issues/2016-04-01/view_columns/100-years-of-natural-and-organic-personal-care/ 

Speaking History:

4/2018-webinar

What influences the US Beauty Consumer to Purchase

10/2017-webinar

Beauty Branding for the North American Market- What Influences Purchase

5/2017-presentation

Eco Packaging: Eco Chic
Ecovia Intelligence-Sustainable Cosmetics Summit, New York City

2016

Smart Branding for Expanding into New Retail Channels: Branding and Packaging Strategies for Multi Channel Distribution

– Westpack: Package Design For Health & Beauty Conference Anaheim- 2/2016
– Indie Beauty Expo Los Angeles CA 5/2016
– Eastpack: Package Design For Health and Beauty. New York NY 6/2016

The Future of Authenticity as Brands Customize

Packaging that Sells Chicago, IL. 10/2016

Sponsored by Brand Packaging Magazine

2015

Spotlight on the Organic Marketplace: History, Demographics, and Trends

-HBA Global Conference New York NY, 6/2015

Using Organic Certifications and Technologies to Effectively Communicate Your Brand

– HBA Global Conference New York NY, 6/2015

Learning from Successful Organic Product Launches-panel discussion

– HBA Global Conference New York NY, 6/2015

2014

Consumer Centric Branding

-HBA Global Conference New York NY, 6/2015

Work Samples